Designed to Perform.Senior designer across brand, digital,
campaign and content.

BOYLE Sports · 2024 – Present

I manage the design process for both print and digital advertising, ensuring brand consistency, speed, and impact under tight deadlines.

The Bagel Bakery · 2022 – 24

I delivered a full brand refresh and a new eCommerce website, designed around the business’s wholesale products, and new build-a-box D2C offering.

Mer UK · 2022 – 23

I worked as Mer’s ongoing designer and campaign support partner, translating the new brand guidelines into daily practical output across internal and external communications.

Innovoke Clothing · 2023 – 24

I redesigned the brand’s visual and verbal identity while keeping the original logo in place, and created a full suite of assets to support relaunch and ongoing marketing.