Client
Boyle Sports
Year
October 2024 - Present
Scope of Work
Design
Location
Gibraltar
Boyle Sports is Ireland’s largest independent bookmaker, operating across retail and digital channels in both Ireland and the UK. The company runs extensive print and digital marketing campaigns spanning iGaming, sports betting, and brand engagement across national media and online platforms.
The creative team face an intense, high-volume production environment, requiring hundreds of assets to be designed and delivered daily across multiple channels. Campaigns often launched at short notice, with tight turnaround times for both national press and digital channels. Additionally, a company-wide rebrand demanded consistent visual application across thousands of digital touchpoints — including more than 750 landing pages — all while maintaining uninterrupted campaign output.
I manage the end-to-end design process for both print and digital advertising, ensuring brand consistency, speed, and impact under tight deadlines.I deliver hundreds of digital assets daily (static, video, GIF, and landing pages) for social, affiliate, and PPC campaigns - supporting iGaming and Sports aquisition marketing teams internallyProduce and submit 100+ national press ads monthly for The Sun, The Daily Star, The Mirror, and Racing Post. I led the rebrand implementation across 750+ landing pages, updating layouts, imagery, and design systems in line with new brand guidelines - carried out in under a fortnight, with optimisation continuing over the following months. I supported the creation of a new internal photography library using Midjourney, and produced campaign videos using Runway to speed up content generation. I supported internal teams with PowerPoint and presentation design to maintain brand consistency.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.