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OPen

Deseos

Content creation for a popular florist.

Client

Deseos

Year

2023 - 2024

Scope of Work

Social media, marketing material

Location

Europe

Deseos are a florist based in Marbella, offering in-store or online flower arrangements and wedding flower services. Deseos were in need of regular professional social media content creation, extending occasionally to design support for other marketing materials.

Delivery & impact

I generated a large number of wedding client leads through organic and paid social posts, significantly increasing brand awareness of Deseos across Marbella. I improved the communication of our wedding service offerings and enhanced the brand's image on social media by producing three to five pieces of social content per week, recording the majority of footage and photos myself. During notable occasions such as Valentine's Day, I increased support and paid advertising to maximise engagement, generating increased footfall and online orders. Furthermore, I managed social inbox enquiries to ensure timely and effective communication with potential clients.

140+

Instagram reels / feed posts

64

Page wedding brochure

1

Flyer to promote UGC

1

Flower shop price guidebook

Process & approach

I had several insight gathering sessions with the owner of Deseos, to understand the reasons for posting on social media for the business. Following this, I created a social media plan - filming / photoing the majority of content myself. I also utilise my editing skills to ensure any third-party content (wedding photographers official shots) is presented in a manner that does it justice and improves community relations.

Tools

Photoshop
InDesign
Lightroom
Canon 6D Mark 2
35mm Sigma lens
Premiere Pro
iPhone 13 Pro

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